Sorted Hub / Social Blueprint LIVE / Day Pack
Day Pack

The day, on one page

Agenda, materials checklist, and runsheet for Social Blueprint LIVE. Print it, pin it to the wall, run from it. Update it after the first cohort runs.

01 / Agenda

The day, 9 to 5

Eight hours, alternating theory and practical, with a production wall block in the afternoon. Pre-work is assumed done before arrival. Times can flex by 5 to 10 minutes either way without breaking the day. Anything more than that, the back end compresses, not the front.

09:00–09:30
Open and paradigm shift
Welcome by name. Partner remarks if attending. Three sub-promises laid out. Ground rules (phones face down for theory, buddy does the typing). Pair introductions. The four checks the room is running in their head get cleared here, or they don't get cleared.
09:30–10:30
Theory block 1 / The role of social
Compounding effect, not lead generation. Customer avatar refresher (using pre-work output). Platform selection (your customer's platform, not yours). Honest expectations on time horizon. Vertical-specific examples.
10:30–10:45
Break
Coffee top-up. Movement. Account manager checks each table.
10:45–12:00
Practical block 1 / Pillars and sources
Each attendee defines four to five content pillars for their business, mapped to sources (photo, video, carousel). Buddy captures. Half-time peer share at 11:30. Output: each attendee has their pillars and sources written down.
12:00–13:00
Lunch
Catered. No agenda. Laura and account manager circulate informally. Don't run a session over lunch.
13:00–13:45
Theory block 2 / Content that converts
Hook, story, CTA. The 80/20 rule (eight value posts to two CTA posts). Writing for trades versus writing for B2C. Worked examples per vertical.
13:45–15:15
Practical block 2 / Production wall
Five attendees film, five plan content. Rotate at 14:30. Each attendee leaves with three to five short videos shot with buddy support. Production lead manages queue and kit. Account manager captures B-roll. This is the day's biggest output. Protect the time.
15:15–15:30
Break
Coffee. Spot check planner progress.
15:30–16:30
Practical block 3 / Plan and schedule
Each attendee populates the printed planner across the next four weeks, slotting in what they filmed. Scheduling tool demo (15 minutes). Buddy walked through the cadence they'll keep running.
16:30–17:00
Close and conversion offer
Today's outputs recap (count the content). Six-week sequence preview (week 1, week 3, week 6 check-ins). Conversion offer presented. Q&A. Thank yous. Group photo.
Theory blocks deliberately shorter than practical (roughly 3:1 split). No block over 90 minutes. Movement break or table change every 75 minutes. The afternoon production wall block has a built-in rotation halfway through, so nobody sits still longer than 45 minutes after lunch.
02 / Materials

Everything in the room

Tick each item the day before. Run the production wall kit through a full setup test in your office before you transport it. Per-attendee packs assembled the day before, not the morning of.

Owner: Sorted ops

Room setup

  • Tables. Three or four tables, two attendees plus their buddies per table.
  • Chairs. 24 to allow buffer.
  • Power strips. One per table. Charging cables for iPhone and Android.
  • WiFi credentials. Printed on a card at each table.
  • Whiteboard or A1 pad. For the open and the close recap.
  • Printed agenda. One per table, A4.
  • Water and glasses. Topped up at every break.
  • Registration table. At the door. Manned by account manager from 8:45.
Owner: Production lead

Production wall kit

  • Tripod. Phone or camera mount. Adjustable height.
  • Wireless mic. Rode Wireless Pro or equivalent. Two transmitters in case.
  • Ring light or softbox. Daylight balanced. Mains powered.
  • Backdrop. Plain or branded. Mitsubishi cohort uses partner-supplied backdrop.
  • Filming phone. Plus one backup phone. Both fully charged.
  • Charging cables. Lightning, USB-C, multi-port wall block.
  • Storage. Cloud upload set up beforehand. SD cards as backup.
  • Production wall sign. Indicates the area, queue order, who's next.
Owner: Sorted ops, prepared day before

Per-attendee pack (10 of each)

  • Printed planner. Branded, four-week format, content slots by pillar.
  • Welcome card. WiFi, day's structure, buddy pairing, lunch info.
  • Nametag. Attendee plus buddy per pair. Trade business name visible.
  • Pen and notebook. Branded if produced, plain if not.
  • Templates pack access card. Printed card with the Canva link plus the CapCut tutorial link. QR codes both.
  • Swipe file. Two-sided laminated card. Common things to post about (anniversaries, completed jobs, before-and-afters, new hires, BTS, customer wins).
  • Free gift. Mitsubishi cohort: a wireless mic. GJ cohort: branded merchandise. Match it to what the partner suggests.
Owner: Facilitator

Facilitator kit

  • Slide deck. Loaded on laptop and on backup laptop.
  • Presenter remote. Spare batteries.
  • HDMI / USB-C dongle pack. Plus a long HDMI cable to reach the projector.
  • Run-of-show. Printed (this document, materials section).
  • Energy management cheat sheet. One-pager from the Workshop ICP. The signals table.
  • Sharpies. Four. Black, blue, red, green.
  • Post-its. Three colours. For the wall during the open.
  • Stopwatch or timer. Phone fine. Visible to the room.
  • Conversion offer one-pager. 10 copies. Held back until the close.
Owner: Sorted ops, confirmed 48 hours before

Catering and refreshments

  • Morning tea (08:30). Coffee, tea, pastries.
  • Mid-morning (10:30). Coffee top-up.
  • Lunch (12:00). Catered. Dietary requirements collected at registration.
  • Afternoon (15:15). Coffee plus biscuits.
  • Water and soft drinks. Available throughout. Topped up every break.
Owner: Production lead, tested by 08:45

Tech and AV

  • WiFi. Tested with a real upload from a phone.
  • Projector or screen. Slides tested through to the last frame.
  • Room microphone. If room is over 30 square metres, run through PA.
  • Laptop. Plus backup laptop with deck mirrored.
  • Streaming setup. If recording for case study or partner debrief.
Owner: Account manager

Documentation kit

  • B-roll camera or phone. Captures the day informally.
  • Permission forms. 10 copies, signed at registration.
  • Attendee testimonial questions. Printed prompts. Used at the close or in the week-six follow-up.
  • Partner debrief form. One copy. Filled in immediately after the day with the Network Investor if they attended.
  • Cohort tracker. Spreadsheet open on a laptop, ready to log attendance, outputs, and follow-up cadence.
03 / Runsheet

Minute by minute

The full day from setup to pack-down. Three columns: time, who's leading, and what happens. Print it landscape, pin it to the side wall where the team can see it.

L Laura (facilitator) AM Account manager PL Production lead B Buddy (each attendee)
08:00
Sorted ops + PL
Setup begins. Tables dressed. WiFi up. Projector tested. Production wall built. Registration table set. Nametags out.
08:30
Sorted ops
Catering arrives. Coffee on. Pastries out. Water topped up.
08:45
PL + L
Final walk-through. Run audio test on production wall. Step through slides to last frame. PL takes B-roll of the empty room. AM at registration ready.
09:00
L + AM
Doors open. Attendees arrive. AM checks each in, hands welcome card and nametag, captures permission form signature, notes dietary on lunch list. L mingles, makes the early handshakes count. Coffee station active.
09:15
AM
Take seats. Buddies seated alongside their attendee, not across. Per-attendee packs already on the table.
09:20
L
Open and paradigm shift. Welcome the room by name. Acknowledge the partner (Mitsubishi rep if present) and offer them 60 seconds if they want it. Lay out the three sub-promises. Walk through the day's structure. Set ground rules: phones face down for theory, buddy does the typing in practical. Pair introductions, two minutes each.
09:30
L
Theory block 1: role of social. Slides through the compounding effect, the avatar refresh, platform selection logic, honest expectations on time horizon. Q&A in the last five minutes.
10:30
AM + PL
Break. Coffee top-up. AM checks in with each table for any tech issues. PL runs final prep on the production wall queue.
10:45
L + AM
Practical block 1: pillars and sources. L walks the room through the pillar template, then sets a 30-minute working block. Buddies type. AM floats, helps any pair stuck on the avatar piece. Half-time peer share at 11:30 (each pair shares two pillars at their table).
12:00
L + AM
Lunch. No agenda. L and AM circulate, learn names of buddies, listen for early signals on which pairs are running hot or cold. Don't run a session.
13:00
L
Theory block 2: content that converts. Hook, story, CTA structure. The 80/20 rule. Vertical-specific worked examples. Q&A in the last five minutes.
13:45
PL leads, L supervises
Practical block 2: production wall. Group A (5 attendees) at the production wall, Group B (5 attendees) planning content at tables. PL manages queue and kit. AM captures B-roll. Rotate at 14:30. Each attendee leaves with three to five short videos shot.
15:15
AM
Break. Coffee plus biscuits. L spot-checks planner progress at each table.
15:30
L + AM
Practical block 3: plan and schedule. Each pair populates the printed planner across the next four weeks. Slot in what was filmed. L runs a 15-minute scheduling tool demo at 15:50. AM walks each buddy through how they'll keep cadence after the day.
16:30
L
Close and conversion offer. Recap today's outputs (count the content shipped). Preview the six-week follow-up sequence. Present the conversion offer. Q&A. Group thank yous. Group photo at the production wall.
17:00
L + AM
Doors. Wave attendees off individually. AM grabs any final testimonials caught on camera. If the partner attended, L pulls them aside for a 30-minute debrief.
17:30
L + AM + PL
Pack down and retro. Kit packed in 30 minutes. Sorted team retro: what worked, what to adjust, what surprised. Notes go straight into the cohort tracker. Don't leave the room without writing the retro down.
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Prepared by rambert.co / May 2026

SORTED. Digital Marketing