The hub for running the One Day Workshop. The Day Pack is what you run from on the day. The ICP, Positioning Map, and 90-Day Activation Plan are the reference layer behind it.
Print this. Pin it to the wall. Run from it on the day. Update it after the first cohort runs. Everything else in the hub is what shapes the day. This is the day itself.
Day Pack / Workshop ExecutionEight hours from 9 to 5. Full materials checklist by owner. Minute-by-minute runsheet with role assignments. Print-friendly. The artefact Laura runs the day from.
Open Day PackThe strategic foundation behind the Day Pack. Open these when calibrating who's in the room (ICP), what the day promises (Positioning Map), or where in the 90-day arc the next cohort sits (Activation Plan).
The two archetypes who shape the day. The Network Investor who funds or curates from outside the room, and the Independent Business Owner who sits in the chair from 9 to 5. Three-layer fears and wants for each.
Open document PositionJobs to be done, competitive alternatives, five differentiators, core positioning statement, five messaging pillars, per-archetype messaging cheat sheet. The promise structure the day delivers against.
Open document 90-Day PlanBuild the day pack. Run the GJ Gardner Warragul test cohort. Run Mitsubishi Electric for real. Capture what worked so cohort three is easier than cohort two. Four phases, twelve weeks, one ship sequence.
Open documentIf a cohort is underperforming, a vertical needs recalibration, or the partner conversation is stuck, the fastest path back to traction is a structured strategy session.